Dealership Marketing Analyst

Bartech Staffing is a leading engineering, technical and professional staffing firm, and our clients include some of the nation's biggest companies. We are powered by Impellam Group, a connected group providing global workforce and specialist recruitment solutions. Our client has engaged us to assist them in hiring a contract Dealership Marketing Analyst. If you are interested in an opportunity to get your foot in the door with leading company, we want to talk with you!
Job Responsibilities

• Compensation (Range): $45 - $50 / hour
• As the Tier 3 Cross-Tier and Dealer Group Lead, you will be responsible for developing partnerships across teams and uniting marketing strategies across tiers and with Dealer Groups.
• Your entrepreneurial spirit will enable cross-tier initiatives through internal and vendor partnerships, leveraging data granularity and analytics to support a cohesive approach across tiers.
• Collaborate on Cross-Tier Strategy and Measurement: Work with GM's internal media team to develop a tierless endemic strategy and measurement plan, align strategies to promote seamless execution down to the Dealer level, and communicate cross-tier strategies to enrolled Dealers and vendors through webinars and field teams.
• Data Enhancements: Utilize data from the T3 product portfolio (including Chat, Trade, Call Tracking, etc.) to enhance audience development and sharing capabilities. Identify exclusive first-party data DDS can share with participating Dealers via approved vendors (at no additional charge to Dealers).
• Stakeholder Engagement: Attend stakeholder meetings and serve as the primary T3 contact for cross-tier advertising and goals.
• Tactical Opportunities: Work with brand teams to identify the best tactical opportunities for T3 support, aiming to maximize retail performance and sales for key markets, channels, or models.
• National Strategies: Bring a T3 perspective into National strategy and planning sessions to support execution at the dealer level, including activation, consent, and measurement.
• Innovation: Keep up with the technological landscape and emerging tools, applying them across tiers down to Tier 3.
• Implementation SME: Be the SME for all cross-tier efforts as they relate to T3. This can include feasibility vetting, partner selection, collaborating on measurement plans, and launch/implementation/optimization efforts.
• Direct Collaboration: Establish and lead direct collaboration with defined Dealer Groups to develop shared goals, timelines, and strategic opportunities. Foster and strengthen partnerships with Dealer Group marketing teams, accounting for their unique goals, challenges, and shared opportunities.
• Dealer Group Advocate: Be a voice for Dealer Groups in cross-tier discussions, hosting roundtable discussions as needed, and providing actionable insights grounded in data-driven recommendations that leverage digital and retail data unique to each Dealer Group.
  

Job Requirements

• Education: Bachelor's degree in Marketing, Business, or a related field
• Experience: 7+ years in Marketing, Media, Audience Targeting, or Brand team roles in retail marketing.
• Business Acumen: Strong understanding of automotive retail and digital marketing, combining retail goals, data, metrics, audiences, and digital media to drive sales and dealer profitability.
• Digital Media Strategy: Experience in digital media strategy for Tier 1 and Tier 3, with knowledge of various media platforms, technology, and processes.
• Digital Trends: Understanding of digital trends, consumer behaviors, industry sources, and emerging channels to promote innovation.
• Digital Media: Strong grasp of all paid digital advertising channels and tactics (SEM/Display/Social/Video/CTV/etc.). Familiarity with CDPs, digital media analytics, and audience curation.
• T3 Specific Tools: Experience with any of the following is appreciated: Call Tracking, Vehicle Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and/or Digital Retailing tools.
• Media Platforms / Vendors: Experience with major media platforms such as Amazon, TikTok, Meta, and Google in addition to a dealer-vendor ecosystem (e.g. Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar).
• If you're interested in pursuing a career as a Tier 3 Cross-Tier and Dealer Group Lead, this job description can serve as a starting point for understanding the skills and qualifications required for the role. However, keep in mind that job descriptions can vary depending on the organization, industry, and specific project or product.

Benefits
As a Dealership Marketing Analyst with Bartech Staffing, you will be working through an established and respected staffing organization with over 40 years of serving as a trusted partner to our client companies. We provide our talent with personal, responsive attention, and will assign an employee care representative to answer any questions or concerns that you might have. Depending upon the client, the assignment, and your performance, you can find potential opportunities for direct employment.
At Impellam Group, we offer a competitive compensation package with benefits including:

• Medical, dental, and vision
• 401(k) plan with employee contribution opportunities
• Paid time off, including holidays
• 529 college savings program

Make the most of your experience!
Apply now!
For this opportunity, the successful candidate will be directly employed by Bartech Staffing as a W2 employee while providing services to our client, who is looking for people who are eligible to work in the US and can start immediately.

Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.

If you require additional disability considerations, modifications, or adjustments please let us know by contacting HR-InfoImpellamNA@impellam.com or fill out this form to request accommodations.