Consumer Planning Manager

Bartech Staffing is a leading engineering, technical and professional staffing firm, and our clients include some of the nation's biggest companies. We are powered by Impellam Group, a connected group providing global workforce and specialist recruitment solutions. Our client has engaged us to assist them in hiring a contract Consumer Planning Manager. If you are interested in an opportunity to get your foot in the door with leading company, we want to talk with you!
Job Responsibilities
Your specific duties as a Consumer Planning Manager will include:

• Compensation (Range): $80-$86 / hour: Salary:
• Partner in defining, creating and implementing category participation, Brand Positioning and communication strategies and efforts for key Whiskeys brands
• Drive the development of consumer-first Brand Plans, by identifying, distilling and leveraging actionable consumer insights that drive growth for our business
• Constantly mine for and distill fresh consumer, category, culture, competitive and contextual insights that will drive more growth
• Create and implement measurement strategies to constantly monitor our brands' performance
• Partner in developing best-in-class creative briefs for comms, Media and more, to drive consumer engagement, affinity and salience as a route to constantly improving Mental Availability
• Liaise with Commercial teams to align planning, performance and learning for relentless performance improvements across the portfolio, and to identify and develop interventions if market conditions demand them
• Clearly identify opportunities for and challenges to consumer recruitment that inform strategic thinking on overarching vision, frameworks and ideas for our brands
• Own and lead the best available understanding of what will drive the Whiskies category in the short, medium and long-term future
• Design, implement and analyze qualitative and quantitative consumer learning to uncover fresh insights relevant to spirit industry, Whiskies category, competitors, consumers and culture
• Develop inspiring, informational and incisive internal (and sometimes external) presentations that provide strategic guidance, grounded in consumer learning
• Constantly monitor marketing landscape, as well as relevant trends in order to identify critical research and learning needs
• Nurture a test and learn environment that optimizes marketing effectiveness for the short term and overtime
• Drive continuous process improvements in the Planning and Insights process by integrating new and innovative approaches and methodologies

Job Requirements

• 8+ years working as a Planner, Strategy or Insight Professional, in a leading consumer goods company, a Comms/Creative Agency, or a consumer research consultancy, or within more than one of these areas
• A strong strategic thinker willing to both collaborate and lead the way
• Proven track record of leveraging consumer and shopper insights to deliver empirically successful commercial action
• Supremely comfortable with both qualitative and quantitative data sources, their analysis and use as sources of consumer insight
• Analytical rigor, thought discipline and the ability to evaluate the power in multiple different sources of layered data simultaneously
• A healthy challenging outlook on all new information, with high standards for the credibility and value of data
• Understanding of modern theories of Brand growth and decline, and an interest in how these are evolving
• Ability to inspire and influence a team of experienced Brand Marketers and Consumer Planning Directors as well as a wide range of stakeholders
• Excellent facilitation skills -able to lead a team to unlock creative solutions to consumer issues
• Ability to manage complexity. Distils and simplifies consumer and market knowledge from multiple sources into relevant priorities and then into clear, actionable implications

Benefits
As a Consumer Planning Manager with Bartech Staffing, you will be working through an established and respected staffing organization with over 40 years of serving as a trusted partner to our client companies. We provide our talent with personal, responsive attention, and will assign an employee care representative to answer any questions or concerns that you might have. Depending upon the client, the assignment, and your performance, you can find potential opportunities for direct employment.
At Impellam Group, we offer a competitive compensation package with benefits including:

• Medical, dental, and vision
• 401(k) plan with employee contribution opportunities
• 529 college savings program

Make the most of your experience!
Apply now!
For this opportunity, the successful candidate will be directly employed by Bartech Staffing as a W2 employee while providing services to our client, who is looking for people who are eligible to work in the US and can start immediately.

Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.

If you require additional disability considerations, modifications, or adjustments please let us know by contacting HR-InfoImpellamNA@impellam.com or fill out this form to request accommodations.